Help where it is needed

Although our social commitment is normally carefully thought out and influenced by strategic considerations, some events require a rapid and unbureaucratic response.

Following the devastating earthquake in Japan in March 2011, for example, we donated €310,000 to Save the Children Japan. The organization used some of this donation to open a temporary children’s center in Yamada. The donation will continue to fund various activities at the children’s centers in Yamada, Rikuzentakata and Ishinomaki through to the end of 2014. Our commitment is benefiting some 1,000 children and, indirectly, their families as well.

In April 2013, a strong earthquake also hit the Chinese province of Sichuan. We donated RMB 50,000 to the ONE Foundation to provide emergency aid to the victims and help reconstruct the infrastructure that had been destroyed.